Traffic Safety Research Institute

The Traffic Safety Research Institute (TSRI) is a 501(C)3 non-profit organization funded by global road safety material and equipment manufacturers. Our mission is to support traffic safety research, education, and workforce efforts to maximize our ability to create a safer, equitable, and sustainable road environment for all road users. Working with industry partners, TSRI is focused on supporting advanced driver assistance and automated safety technologies to reduce crashes. TSRI supports research and development of the latest in Artificial Intelligence analytics to identify locations where road safety improvements reduce exposure and crash risk. Towards zero deaths is our goal and creating safer roads is our passion.